Switchboard.com: The King Of Great Local Search
by: Dean Phillips
Forget about local search with Google, Yahoo! or MSN. They don't
have a clue. When it comes to great local search, Switchboard.com
is king!
And no matter how hard Google, Yahoo! and MSN try, when it comes
to local search, they'll never even be in the same league as Switchboard,
because Switchboard.com gets it. Local search is what Switchboard
does better than any other search engine or directory on the planet--period!
You won't believe how easy it is to get incredibly relevant results
for virtually anything you can think of--and I do mean anything!
Before writing this article, I played around with Switchboard for
hours, trying to trip it up. No matter what I typed into the search
box, Switchboard found it. I typed in "ice cream parlor,"
no problem. "Old books," no problem. "Post office",
no problem. "Italian restaurants," no problem. "Stuffed
animals," no problem. "Soft pretzels," no problem.
And it not only gave me amazingly relevant local results every
time, it gave me the businesses web site, directions on how to get
there, and what other businesses were nearby.
Plus, you can search town directories, by category, classifieds,
address and distance--there's even a trip planner!
Switchboard is a pioneer in the online yellow pages industry. After
launching in February 1996, Switchboard introduced the Internet's
first interactive yellow pages display ads, serving more than 20,000
ads covering 2,000 categories. These ads were the first to capture
the look and feel of traditional yellow pages print ads in an online
environment.
Switchboard provides a fast and easy way for people and businesses
to find each other on the Web. Each day, millions of consumers find
the businesses they need through Switchboard--from a local florist,
to a nearby car dealership, to the restaurants closest to a planned
travel or vacation destination. At the same time, Switchboard gives
merchants an easy way to connect with consumers who are "ready
to buy"--helping them establish and grow their presence on
the Web.
So, if you've had it with the pitiful local search results provided
by Google, Yahoo!, MSN and other amateur wannabe's, I highly recommend
you step up to the "king!"
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher
and entrepreneur. Questions? Comments? Dean can be reached at mailto:
dean@lets-make-money.net.
Visit his website at: http://www.lets-make-money.net
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