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A
common example of permission email advertising is
a newsletter sent to a firm’s customers. Newsletters
like this are a way to let customers know about upcoming
events or promotions, or new products. In this type
of advertising, a company that wants to send a newsletter
to their customers may ask them at the point of purchase
if they would like to receive this newsletter.
With
a foundation of opted-in contact information stored
in a database, marketers can automatically send out
promotional materials. The marketers can also segment
their promotions to specific market segments.
Because
the CAN-SPAM Act of 2003 authorizes a USD 11,000 penalty
per violation for spamming each individual recipient,
many commercial Email Utilities within
Tamara Gielen with resources and tips for improving
email campaigns.
Vendor blogs
Messaging
Times
"can you customize data fields." You have
to be a paid-up member to use the advanced features.
There's also a "choosing a vendor for your needs"
guide.
Enhance
Your CRM Strategy...
Sitebrand's blog has regular insights on email issues.
Email
Karma
Newish blog written with authority by an industry
insider.
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Benefits
of Email
Utilities
online and marketing environment will find the answers
below.
It works
Businesses
engage in email advertising because it works. And
works well. Here's Tom O'Leary writes this blog on
messaging, with a strong emphasis on email advertising
(Tom works for a vendor). It's a nice mix of news,
insight, opinion and self-penned
denise
cox's blog
Newsweaver's email guru with her thoughts and advice.
WhiteNoise
David Baker is one of the few folk who genuinely deserve
to be called a thought leader.
The
Voice of Email
Email Utilities
Written by the many industry brains in the Email Experience
Council.
Bronto
blog
From one of the leading ESPs.
Email
Utilities
find that it is sending spam it is likely to be listed
in blacklists such as SPEWS.
[edit]
CAN-SPAM compliance
Because
the CAN-SPAM Act of 2003 authorizes a USD 11,000 penalty
per violation for spamming each individual recipient,
many commercial Email Utilities within the proof...
* Marketers responding to a July 2007 global survey
by McKinsey put email second only to paid keywords
in terms of online marketing efficiency (see article.)
resource articles on relevant topics, regularly updated.
Advice
on what to look for in your email marketing vendor
if you're trying to integrate that vehicle with a
typical in-house CRM software solution.
Is
Your Email Old School?
Identifies various capabilities and features that
your publishing system should
Eugenio
La Mesa
...is CEO of an Italy-based Email Utilities services
provider and consultancy. His blog is a mix of commentary,
links to self-penned articles on the topic Email Utilities
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